Laetitia MAKITA-NGADI gynecologist, married, mother of 3. Managing Partner of Semen Africa Consulting based in Casablanca, Morocco.
Semen Africa is a grassroots player whose aim is to impact the development of the African continent through an intelligent offer tailored to the needs of economic players.
According to United Nations demographic projections published in 2022, Africa`s population is set to double to 2.09 billion by 2050.
The economic exploitation of the continent by the colonial powers, and even after independence, has not led to harmonious, equitable development, enabling local populations to flourish thanks to
their natural resources. The globalization of trade has led to the circulation of capital and know-how, but has unfortunately kept Africa in the role of a raw materials extractor.
Human resources are the 1st ASSET of any economic project. Just as health is a marker of a society`s development. Non-development breeds misery, hunger, disease, despair and hence radicalization,
war and immigration. It`s a risk that increases rejection of the rich. The risk of acceptability is more pronounced than ever in Africa. The rejection of economic projects that do not benefit the local population, in the face of profits easily repatriated by certain economic operators. An employee whose wife gives birth in decent conditions, or whose child benefits from full vaccination coverage, becomes an economic player who adheres to the investment and therefore protects it. It is essential for the sustainability of industrial investments that the impact of their actions is societal!
SEMEN AFRICA had the opportunity to support a manufacturer in an eye health initiative. This initiative is rich in symbolism, because caring for the eyes of Africans can be a way of seeing and understanding the workings of the global economy, so that they can share in it. In the same way, our firm was asked to analyze the regulations in force and the distribution chain involved in the marketing of hip prostheses in another African country. This type of action can contribute to an investor`s credibility and legitimacy in the eyes of stakeholders and even the entire local ecosystem.
Through Corporate Social Responsibility (CSR), SEMEN AFRICA CONSULTING strives for shared prosperity between foreign investors and local populations. With a different approach and an ethical vision of international trade, based on the human being at the heart of economic action, SEMEN AFRICA CONSULTING aims to be an authentic player, with a multidisciplinary human resource, qualified to world standards, steeped in African values and firmly rooted in the territory, which advocates the creation of value chains, enabling Africans to take full advantage of their natural assets while being integrated into world trade.
We deploy medical, economic, political, IT energy, arbitration and business intelligence expertise. In short, global intelligence in areas where we know the limits, the needs and the players, with the aim of making our mark on access to African markets.